The 2 Things: Lessons From Business Ownership and Coaching Business Owners
Section: Private Practice Section
Session Code: PP-2A-7720
Date: Friday, January 25, 2019
Time: 8:00 AM - 10:00 AM
Location: Marriott Marquis
Room: Liberty Salon J

Speaker(s):   Sturdy McKee, PT, MPT

Session Type: Educational Sessions
Session Level: Advanced

In this session, the speaker will focus on "the 2 Things": (1) how even small changes can have a tremendous impact on your bottom line, and (2) how to create processes to implement those changes effectively.The presenter will use the basic premises outlined in Gazelles' Power of One쳌 as a jumping off point to identify and customize the most powerful and impactful solutions for your physical therapist private practice and to improve your bottom line”sometimes even doubling or tripling it”with no more new patients.The speaker will share the biggest lesson she has learned in working with and talking to hundreds of private practice business owners over the past few years to ensure great, and consistent, results. The session will wrap up with a cautionary tale about avoiding the 1 Big Mistake쳌 that owners and managers make once they have achieved stability and profitability, the mistake that can lead to business disaster.

Learning Objectives: Upon completion of this course, you will be able to:

1.Identify at least 2 key metrics to help in managing your private practice.

2. Apply management principles to drive results while supporting your business culture.

3. Set up and document a way to ensure continuous execution of your plan.

4. Evaluate the efficacy of your business intervention.

CEU: 0.2

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